All in Data Monetisation

Data Monetisation Frontiers the Retail Sector

Data Monetisation Frontiers the Retail Sector

Kofo Are
Data Monetisation

Data is being created and transferred at an unprecedented rate, fuelling the growth in business intelligence and analytics BI&A. Primarily for the discovery of opportunities to optimise supply chain collaboration, improve supplier and customer ecosystems and the development of new product and services.

Potential buyers of retailer's data include direct suppliers, data aggregators, analytics service providers, and even competitors. Three major trends are enhancing the potential for data monetisation in the retail space, Big Data, BI&A, and the cloud.

Data Monetisation Frontiers Valuing Data

Data Monetisation Frontiers Valuing Data

Kofo Are
Data Monetisation

The global market for data monetisation is forecasted to grow from US$1.26bn in 2017 to US$3.12bn by 2023. At a compound annual growth rate (CAGR) of 17.1% during the forecast period according to market and markets.

Data monetisation is a strategy adopted by organisations to create additional revenue streams from the discovery, capture, storage, analysis, dissemination and use of said data. Gartner research defines “Data Monetisation” as the process of using data for quantifiable commercial benefit. Data may be sourced internally or externally to create maximum value. Download our document titled “Are you exploiting the Data Dividend?”