All tagged eCommerce
Analysis of online transactions across a multitude of devices and social media channels, industries and product categories in any part of the world. Demonstrate a significant shift to the online activity by veterans of the internet and first-timers.
56% of Gen Zs reported more online spending, the increase is also driven by older consumers, with the largest increases occurring amongst Gen X (60%) and millennial cohorts
Companies with online platforms in social media, healthcare, finance, travel, hospitality, and education, have built business models, that enable the monetisation of data. Through the leveraging of proprietary technologies, network effects, and the exploitation of economies, of scale and scope. From the massive amounts of online users generating behavioural data.
The next stage in data monetisation will focus on leveraging devices as machines to harvest user data to create insights that can be deployed in -house or sold to third parties.
As organisations migrate from a product-centric stance to more of a customer-centric orientation. Retaining existing customers, has become one of the key mantras for success.
Customer churn management can be a useful tool to gain competitive advantage, within industries, where the ability to switch from one brand to the other is relatively easy.
